“Never Comin’ Down” may not fit perfectly in the country music mold, but Keith says he intentionally continues to try to blur the genre lines: “I’ve always made music that has felt not as country necessarily, that someone in Nashville may say, ‘Oh, this isn’t very country,’ but everybody else would say, ‘That’s totally country. It’s all relative to where you are, what you’re immersed in, and how you define genres as a listener. My goal was to keep capturing my musical heart where it is right now. And it’s in motion. So this is musically where I’m at right now.”